We Deliver was a Print and OOH campaign for McDonald's UK, consisting of five award winning posters in which I created original illustrations.
We Deliver was a Print and OOH campaign for McDonald's UK, consisting of five award winning posters in which I created original illustrations. Each featured a different example of the British home, from the terraced house to the tower block - which were sourced both through our own photography and stock images. The buildings were then illustrated from scratch using a perspective grid to accurately depict their angles, shadows and unique features. We used one half of the famous golden arches against a contrasting dark, monotonous colour palette to lead into an illuminated window. The campaign picked up several awards, including two Lions at Cannes, D&AD, The Drum and Design Week.
Cannes Lions: 1x Gold, 1x Bronze, 2x Shortlist // D&AD: 1x Wood Pencil // Epica Awards: Grand Prix, 1x Gold, 1x Silver // LIA: 3x Silver, 6x Bronze // Campaign Big Awards: Winner // Creative Circle: 1x Gold // Gerety Awards: 1x Silver, 1x Shortlist // Drum Design Awards: 2x Winner // Design Week Awards: 1x Winner, 1x Highly Commended // Commercial Arts Awards: 2x Winner // Luerzer's Archive: Pick of the Week
Creative Credits
Mark Elwood — Chief Design Officer
James Millers — Creative Director
Andrew Long — Creative Director
Will Rees — Art Director
Sam Kallen — Senior Designer, Illustrator
Project Details
Year — 2021
Client — McDonald's UK
Agency — Leo Burnett London
