Brand identity for Bridge & Tunnel, a social media marketing agency based in Shoreditch who launched in 2018. The identity centred around the hard-working nature of social within advertising and took inspiration from 1920's NYC street signage as a nod to the blue-collar works who commuted in bridge and tunnel to help build the city.
The name and creative concept nods towards the blue-collar workers of 1920's New York, who commuted into the city from the suburbs via bridge and tunnel to build the city's skyscrapers. This relates to the hard working nature of social media in advertising - which is integral in helping brands grow and reach their customers. The visual identity offers a modern spin on the signage and way-finding systems of the era. I created an adaptive logo with adapts for different formats, in addition to an image system incorporating photography from around the local area to use in new-business presentations and comms.
Creative Credits
Owen Farrington — Founder, Brand Strategy
Ben Lunt — Digital Director
Sam Kallen — Creative & Design Director
Project Details
Year — 2018
Client — Bridge & Tunnel
Agency — Freelance
