We Deliver was a Print and OOH campaign for McDonald's UK, consisting of five award winning posters in which I created original illustrations. Each featured a different example of the British home, from the terraced house to the tower block - which were sourced both through our own photography and stock images. The buildings were then illustrated from scratch using a perspective grid to accurately depict their angles, shadows and unique features. We used one half of the famous golden arches against a contrasting dark, monotonous colour palette to lead into an illuminated window. The campaign picked up several awards, including two Lions at Cannes, D&AD, The Drum and Design Week.
Client — McDonald’s UK
Agency — Leo Burnett London
Year — 2021
Media — Print / OOH
My Role — Lead Design / Illustration
Creative Direction — James Millers, Andrew Long, Mark Elwood
Agency — Leo Burnett London
Year — 2021
Media — Print / OOH
My Role — Lead Design / Illustration
Creative Direction — James Millers, Andrew Long, Mark Elwood
Awards
Cannes Lions 2021
• Gold / Bronze Lions — Outdoor / Print
• Shortlist — Craft in Illustration
D&AD 2021
• Wood Pencil — Craft in Illustration
The Drum Design Awards 2021
• Winner — Art Direction / Poster Design
Design Week Awards 2021
• Winner — Poster Design
Cannes Lions 2021
• Gold / Bronze Lions — Outdoor / Print
• Shortlist — Craft in Illustration
D&AD 2021
• Wood Pencil — Craft in Illustration
The Drum Design Awards 2021
• Winner — Art Direction / Poster Design
Design Week Awards 2021
• Winner — Poster Design