Playing on the insight that people often eat Hula Hoops off their fingers, BMB came up with a campaign around using Hula Hoops as a means to get out of the things you don't want to do. To sit alongside the TV slots, I designed an OOH campaign using a question-answer layout to showcase this. Playful, wonky type and bold brand colours allowed the ads stand out on the high street. For the social campaign, we created an official emoji and sticker set for people to use in iMessage and on their own channels to get out of their own life's chores.